Hey there!
I’m Bryant, a senior digital designer located in Syracuse, NY. When I’m not rooting for the New York Mets or playing competitive Magic: The Gathering, I’m converting diet soda into thoughtful designs.
I’m Bryant, a senior digital designer located in Syracuse, NY. When I’m not rooting for the New York Mets or playing competitive Magic: The Gathering, I’m converting diet soda into thoughtful designs.
The EPIC Storm is a free resource hub, with a focus on learning the intricate strategies of a complex card game. As the creator, I was responsible for the complete experience, from brand narrative and content to art direction and design.
I also manage the team of writers, editors, and videographers to which we publish monthly articles and daily play-by-play video series.
An award-winning campaign as an employee at Pinckney Hugo Group. As lead designer, I was responsible for the end-to-end experience from conception and user experience all the way through to design and HTML development.
One of the more interesting features of the site was a timer at the bottom of the page which counts how long the page has been loaded. By the time a user would reach the bottom of the page, they will see how many children could have been screened with Welch Allyn’s Spot Vision technology. When we received the project from Welch Allyn, they wanted to emphasize how quickly the device could test children for vision impairment — this seemed like the perfect way to do it!
One of the challenges with this project was staying true to the designer’s vision while meeting current web standards regarding page speed load-time. This meant reconsidering how things loaded, optimizing images, and reducing server responses.
For ease of use, there was a component library built-in to allow the client to make their own routine updates.
I recently rebranded the email marketing campaigns for BUSH’s Baked Beans and Kidde Fire Safety products. Everything from strategy, content, and subject lines to design and development. After the campaigns have launched, I dig into the analytics to find the key performance indicators.
In 2021, The EPIC Storm YouTube Channel had just over 1,000 subscribers while doing little to no optimization. I decided to go all-in on making the channel top-notch that year, and it starts with doing the little things correctly. This begins with the video upload itself, and the first thing is something that everyone hates — marketing clickbait titles…