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Welch Allyn – SVS – Email

Another Welch Allyn project done for Pinckney Hugo Group, this campaign was created before the “Monster” theme that you may have seen already. We ran this campaign as an A/B test along side the same exact email, the difference?

We wanted to track the click-thru rates of the hero image when one was an animated .gif versus a static .jpg. The results? You could probably guess it, the animated .gif drastically out performed the .jpg. What we learned was that for fake video players, movement engages the audience or at least catches their eye long enough before most people would delete a marketing email.

» Read the email