Hillrom Banner Series

While the visual design of this banner ad campaign was a breath of fresh air for our client at Pinckney Hugo Group, the complexity behind the campaign is what I loved about this project.

To dive in a little bit, HTML5 banner ads have file size restrictions across most media-hosting platforms of 150kb, the industry-standard. With that in mind, these banners are a mixture of old-school, frame-by-frame animation along with the more common tween-based eases to make the animation match the designs. This was particularly challenging due to the number of image swaps required (and aligning them all mid-transition) in order to make the animation seamless.

After optimizing each image and finessing the files, we managed to end up with something both myself and the client could be proud of.