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Better than Boullion

While the visual design of this email campaign was a breathe of fresh air for our client at Pinckney Hugo Group, the strategy behind the campaign is what I love about this project.

Better than Boullion came to us with the challenge of revitalizing their email lists and creating a healthy marketing platform for their fans. This email aimed to capture audience data using google forms to engage the reader while naturally building their organic lists while freeing themselves of forgotten about email addresses. On top of that, they learned a lot about how shoppers feel about their product! A win/win!